First Impressions Matter: Are You Using the Correct Logos?

First impressions matter, and consistent, accurate branding is one of the simplest and most powerful ways we can project the Lab’s identity, credibility, and professionalism to the audiences we serve.

As a Department of Energy (DOE) national laboratory, the Lab is part of a broader scientific enterprise, and our materials are expected to reflect that. Whether presenting to a program sponsor, collaborating with external and internal partners, or sharing results at a conference, using the correct logos and brand elements ensures that the Lab is recognized as a trusted leader. 

“Consistent branding is one of the easiest and most effective ways to communicate to our audiences and stakeholders that the information contained is approved and backed by our institution,” said Cait Youngquist, the Lab’s brand manager. “As a highly-regarded organization with an excellent reputation, our brand is the visual marker of that trust.”

Using the correct logos in your presentations, documents, and other materials is an easy way to reflect the Lab’s high standards. The links below provide a convenient way to get the approved branding materials. 

Where to Find the Latest Logos:

• Lab brand guide and logos
• DOE and Office of Science brand guide and logos
• Genesis Mission brand guide and logos

If you are unsure which logo to use or how to apply it correctly, reach out to the Creative Services Office at creative@lbl.gov for support.